Key Takeaways from this lesson:

1. There are several action steps required to create your big business persona, and these steps must be completed in the right order
2. Make sure each step is completed thoroughly and accurately
3. It's important that your information lines up from start-to-finish. Make sure to document any information you need to go back and correct before moving on to the next steps.

Action Item # 1: Use the WWABBD Resource Worksheet to Close The Gaps in Your Big Business Persona

Download Your WWABBD Resource Worksheet Here

Action Item # 2: Use Your WWABBD? Checklist to Help Keep Track of Your Business Credibility Process

Download your copy of the Checklist Here